Client: New Jersey Transit

Challenge: New Jersey transit was inaugurating a new bus line to the Aquarium in Camden, a tourist and education destination critical to the economic development of the city.

Solution: The conceptual plan and design strategy was managed and executed to promote the Camden Aquarium destination. Art for an under-water scene was commissioned and painted onto the “Aqualink” bus. This approach was unique and un-tested at the time.

The project team was supervised from start to finish, for a rapid three week turn-around on a very tight budget.

Result

• This bus was a critical part of promoting the destination
• The unique approach received public praise from Aquarium leaders and the Governor of New Jersey
• The “Aqualink” bus became an award-winning example of innovation, including “best of Show” award for Motorvision Coach Design, and an “Addy Award” for outdoor fleet graphics